Newsletter

Four or five times a year, we send out an email newsletter to help folks keep up with what we are doing. We would love to send it to you too.

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About Our Company

Smooth Fusion is a team of highly-skilled individuals we call Fusionaries.

We specialize in helping marketers with the planning and implementation of digital campaigns and ongoing programs. We are a trusted partner to marketing agencies and corporate marketers worldwide, delivering our unique blend (or fusion) of technical expertise and understanding of the needs of marketers.

Our team is made up of consultants, project managers, software engineers, developers, designers, and quality assurance specialists. And what we all have in common is experience using technology to empower marketers. Unlike most technical groups, Smooth Fusion exists to specifically assist marketers.

We do our work from our home base in West Texas with our fulltime in-house staff and a small group of select freelancers.

What We Do

We do the technical heavy lifting associated with interactive design and development.

Smooth Fusion does digital implementation from the simple to the highly complex. And we provide all the related services our clients need. Currently that means we help with their web sites, mobile apps, databases, and social media.

Our job is to keep up with the latest technologies that marketers are anxious to put to work. And while we are best known for our work with Microsoft and high-profile marketing agencies, we also serve a wide array of corporate and agency marketers who value Smooth Fusion’s work ethic and expertise.

While we are mostly a technical shop, we do have creative design capability in house. Unlike most developer groups, we ensure that projects retain the original design integrity throughout the process. We also do some award-winning design of our own when our clients require it.

We also consult with our clients on digital strategy to help them complement their campaigns with just the right technology implementation.

Finally, we host a select roster of web sites and web applications for many of our clients in our state-of-the-art hosting environment.

You can see a few examples of our work on the home page of this site and on our fusionovation.com blog site.

But we also have many other examples and case studies that we can show you if you contact us directly at info@smoothfusion.com.

Thumbails of sites: Jack Daniel's, Phillips 66, LaQuinta, and Microsoft Code Contest

Fusion + Innovation

And while our Fusionaries are often focused on delivering work to our clients, we do find time for some Fusionovation.

Among other things, we have what we call "ten-minute talks" where our staff members present to the company. They might show off something cool they are working on, demonstrate a new technology we can begin to use, or suggest an improvement to our process. These brief meetings keep the innovative juices flowing so that we can continue to provide cutting-edge solutions to our clients.

We also share some of what we are thinking and doing on our blog site, fusionovation.com. We are not the most consistent bloggers. But we do try to post some useful information at least occasionally. Some of the things you will find on Fusionovation.com are:

  • Posts of interest to marketers
  • Technical posts for the development community
  • Smooth Fusion news and site launch announcements

Finally, Fusionovation Labs is a new site where we make apps and tools we have developed available to our clients. The most prominent is our aggregation tool for Twitter, called ChatterAmp. If you have not seen this elegant tool, ask for a demo today. There is not a lot you can do on the Fusionovation Labs site yet without signing in, but look for more there over time.

Contact Us

Our people live and breathe email. So if you complete our contact form or email us at info@smoothfusion.com, it will be read in short order. But we also like to talk with people. So if you would like to call us, there are real people who would be happy to speak with you.

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We are located in Texas. So our office hours are roughly 8:30 a.m. to 5:00 p.m. (Central time) Monday through Friday. We also have an after-hours emergency call center for our clients.

Smooth Fusion, Inc.
5502 58th Street, Suite 500
Lubbock, TX 79414
806.771.3873

After-Hours Emergency
Call Center:
806.771.3873 ext. 9

"The relaxed and fun atmosphere at Smooth Fusion makes it easy to come to work each day. And I enjoy getting to work with cutting-edge technologies."
"I'm the kind of guy who isn't big on business pretentiousness. I'd rather just put in a day of hard, honest work. That is why Smooth Fusion is a great place for me to be. We have a culture of getting things done and done well."
"We are honored to be trusted by our clients with so many high-profile projects. We understand the responsibility that comes with that trust. And we are proud of our record of delivering what we promise."
"I absolutely love working at Smooth Fusion! Everyone is so dedicated and committed to their work and treats each other with integrity and goodwill."
"Our work is in support of designers and marketers. So my job is to ensure that everything we do meets the highest standards of design, regardless of who originally did the creative design."
"I love the people at Smooth Fusion. We are a group of intelligent people that have fun working together to solve difficult problems."
"A key ingredient among the team at Smooth Fusion is that everyone has a high respect for others. Anyone on the team is likely to be caught displaying random acts of kindness both inside and outside the walls of Smooth Fusion."
"At Smooth Fusion, one of the best things about my job performing quality assurance tests on web sites and applications is that the projects and challenges are continually new and interesting."
"I wouldn't trade our camaraderie or open atmosphere for anything. It's so wonderful working with people who love their jobs as much as I do."
"I have never worked with a more capable and gifted team of professionals. Achieving the outcomes that marketers want is sometimes challenging as we continually push the envelope. Our Fusionaries have the skills to produce results."

History of Smooth Fusion

You could say that Smooth Fusion exists today because of a high school programming textbook.

In 1996, a group at Microsoft became interested in a book written by a textbook author in Texas named Todd Knowlton. After partnering with Todd’s publisher to bundle Microsoft Visual C++ with the book, Todd was asked to help create a web site and an online learning community for Microsoft.

Even though it was the first web site Todd had ever built, Microsoft was pleased with the work. That project led to others, so Todd made the transition from textbook author working at home to textbook author running a web development company, at the time known as Knowlton & Associates.

Over the years, Knowlton & Associates continued to grow as a web development firm. In 1999, Knowlton & Associates became part of an interactive agency called Full Moon Interactive. When the Internet bubble burst, Full Moon Interactive did not survive. But the team that began as Knowlton & Associates remained focused and in demand. So in 2001, with the help of some new partners, including Brad Hunt and Jay Bates, the Texas-based team reorganized as Smooth Fusion.

During the time spent as part of Full Moon Interactive, Todd, Brad, and Jay learned about the marketing and agency world. So Smooth Fusion was launched as a technical firm created to serve the needs of marketers and agencies. And to this day, Smooth Fusion specializes in doing the technical “heavy lifting” for marketers. As the tagline says, Smooth Fusion uses technology to empower marketers.

The Services We Provide

Our staff has expertise in web application development, mobile development, social media, and database design. You will benefit from our proficiency in Microsoft® technologies, such as ASP.NET, C#, SQL Server, Silverlight™, SharePoint, and XML Web Services. We also work in technologies such as Flash®, PHP, and MySQL. In addition to our technical capabilities, we have a complete array of supporting services to enhance our core competencies.

Core Services

  • Web application development
  • Site optimization for iPhone and Android
  • Facebook apps and other social media development
  • YouTube Contest Platform
  • Database design and implementation
  • Search engine optimization
  • Information architecture and usability consulting
  • Flash® and Silverlight™ animation

Support Services

  • Custom campaign web hosting
  • Internet and technical consulting
  • Data integration
  • Graphic design
  • Content development and editorial services
  • Site maintenance and updates
  • Quality assurance testing
Sharepoint, Microsoft .NET, IPhone, Silverlight,Facebook, Twitter, Android,PHP,Flash,YouTube

What We Don't Do

Sometimes knowing what a company doesn't do is just as important as knowing what they do.

And unlike many companies in our industry, we don’t claim to do everything.

Smooth Fusion is not a marketing agency. We don’t do traditional campaigns. We don’t do media. We don’t do print. We do, however, partner with many great agencies all over the country. So if you are in need of a full service agency, we can help you find a good one. But that is not us.

However, if you need technical strategy and/or implementation, we are who you want to talk to. We have the technical chops and we understand the needs of marketers.

We are also known for “playing nice with others.” We are happy to work in partnership with agencies or directly with a corporate marketer. And we will fulfill whatever role our clients desire.

Digital Consulting

You know your business requirements and campaigns. We know digital. Together we can create success.

The best projects are well-planned projects. Often, however, digital projects are completed under tight deadlines with evolving business requirements. We regularly see work scrapped or undergo many rounds of expensive revision because the technology requirements were not smoothly fused with the marketer’s vision before implementation began.

Because we are well-known as a "get-it-done-and-done-right" implementation partner, our clients sometimes forget that we can bring tremendous value early in the process as a consultant. And while we are happy to fulfill whatever role our clients wish, we encourage our clients to tap into the knowledge and experience of our team by engaging us as consultants as well.

Contact us today to discuss how we can help turn your digital vision into technical success.

Products by Smooth Fusion

Smooth Fusion is committed to implementing the best tools and products for the job.

For example, we work with many content management systems in order to be able to recommend the right solution for our clients.

Occasionally we even release our own product so that we can fill a need for marketers. Currently our most interesting product offering is ChatterAmp, a robust Twitter aggregator that allows tweets to be searched, moderated, and exposed on your web site. It can even map the source of the tweets on a map. For a demo of ChatterAmp, contact us today.

What Makes Smooth Fusion Different?

It's a common problem. Creative people and technical people often mix like oil and water.

Successful marketing, however, requires the handiwork of the creative and the technical to be smoothly fused together. That's where Smooth Fusion comes in. We are a technical group established specifically to work with creative and marketing people. And that’s not just talk. We have years of experience and hundreds of projects that make our case.

We are focused and truly technical. Many technical groups try to be everything to everyone. Not Smooth Fusion. We are truly technical. And we go deep. Our staff includes software engineers, database experts, and experienced web application developers. We pride ourselves in our ability to do the technical "heavy lifting" for our partners. We know our competencies and we stick to them.

We understand creative and marketing. Smooth Fusion speaks your language. Our project managers know what marketers need. Our technical teams understand the importance of maintaining the integrity of a project’s creative design. In fact, one of our founders is an art director that oversees the creative aspects of each project.

We are service oriented. We understand that your reputation is on the line. We also understand that technical development is an area where issues often arise. You need a digital implementation partner that will do what it takes to create success for every campaign. At Smooth Fusion, we have a long track record of taking pride in our work and giving exceptional service to our partners.

Would you like to join our team?

Smooth Fusion is an innovative company with a unique culture.

We are hard-working and team-oriented, but also fun-loving. We look for friendly people who enjoy their work.

Smooth Fusion has a great atmosphere and excellent benefits. If you would like to join our team, send your resume to jobs@smoothfusion.com.

Smooth Fusion employees are not only technically proficient, but fit well in the "Fusionary" culture. Being surrounded by competent and congenial people inspires you to invest even more effort—whether learning about the latest technology to better serve our clients or competing for the coveted Smooth Fusion fantasy football league plaque."
– Ron Wheeler, Web Developer

The best way to learn about life at Smooth Fusion is to visit our offices in Texas or follow us on Facebook.